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02 JUL, 2025
In today's Money Marketing, our CEO, Tom Hegarty, writes about his admiration for the incredibly valuable work of advisers, including one section which has been the subject of some harsh criticism recently - small advice firms.
Exploring the importance of personalisation to clients and how smaller firms are perfectly positioned to benefit from evolving tech, Tom pinpoints why those predicting the demise of the small adviser have severely underestimated the resilience
of this area of the market, the significance of the huge value they offer to their clients, and the direction which customer demand is heading.